Ignace is the CEO of PrimaDonna, a bra company based in Belgium. He has forced his male employees to experience what it is like to have E-cup boobs - by hanging weights around the men’s necks.
He believes that the men in his employment can’t design and manufacture the best lingerie if they don’t know what it is like to have such breasts.
Thus, Ignace decided that each male would be given a pair of weights, which would hang around their necks and simulate the experience of having big boobs. He said： "there is only one way for a man to realize what an E-cup feels like... and that is having an E-cup."
That way, they would understand how important it is to create bras that are functional and comfortable.
It wasn’t long before the men started to complain about sore backs and sore shoulders due to the extra weight they had been carrying around on their chests.
Ignace added： "Good support is important. Everybody at PrimaDonna knows that now."
lingerie：名詞，女用內衣。例句：This store is famous for its lingerie with delicate design.（這家店以設計華美的女性內衣馳名。）
simulate：動詞，模擬。例句：He stuffed a balloon into his shirt to simulate the experience of pregnancy.（他把氣球塞進衣服裡，模擬懷孕的感覺。）
sore：形容詞，痠痛的。例句：My arms were extremely sore from carrying the luggage all the way here .（一路扛著行李走到這裡，我的手臂痠得受不了。）